About CatalystCraft

CatalystCraft was built on a simple belief: that great marketing doesn’t have to be wrapped in buzzwords or complexity — it simply has to work.

I started this freelance practice after over a decade leading digital transformation and marketing strategy inside fast-paced, growth-minded organizations. From demand generation and brand positioning to campaign execution and analytics, I’ve helped companies craft marketing that moves the needle.

Now, I bring that same experience to entrepreneurs, startups, and businesses looking for more than just ideas. They want results.

Hi, I’m Stacy — the founder, strategist, and hands-on doer behind CatalystCraft.

Before launching this freelance practice, I spent years leading digital projects, building marketing strategies, and driving customer growth across a range of industries. I’ve worked at the intersection of strategy, execution, and results — and that’s exactly what I now bring to my clients.

I started CatalystCraft to offer something different: not just ideas, but real momentum. I partner with businesses that are ready to grow but need a smart, nimble marketer to help them move faster and make better decisions.

I'm based in Canada and work with clients across the globe — always with clarity, curiosity, and a deep respect for what makes each business unique.

A digital line drawing of a laptop displaying the CatalystCraft logo, with the tagline "STRATEGY. EXECUTION. RESULT." and a coffee mug on the right.

Why Work With Me

Work directly with the person doing the work. No hand-offs, no layers.

I bring 11+ years of experience in marketing technology, digital transformation, and project management, helping organizations of all sizes integrate, optimize, and scale their marketing.

Having worked across multiple industries and business types — from SMBs to global enterprises — I strike the balance between quick, measurable wins and long-term scalability. As a full-stack marketer and PMP-certified project leader, I combine strategic vision with hands-on execution across strategy, campaigns, paid media, content, and analytics.

As the founder of CatalystCraft, I take a pragmatic, collaborative approach that eliminates agency handoffs and gives clients a seamless, results-driven experience.